Boost Your Business with DGirard Consulting

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Creating a solution to a problem is only a piece of the puzzle. This particular startup had a great solution; however, the growth was slower than expected. After a few meetings, learning about the problem, their solution, and their overall objectives, it became clear they were presenting the solution incorrectly. Their message, the good and the bad, was being presented to those that were not decision makers. This created significant delays in the sales process.

Once we defined the target audience and determined the appropriate way to get in front of them, we were on to our next objective.

After witnessing the sales pitch in action, reading the room, observing both body language and engagement, it was clear that they sales approach needed to be refined. Working with the key stakeholders of the company, we were able to detail what the objective is for the sales pitch meeting and what "success" looks like after a successful pitch. We then rebuilt the entire presentation, with me playing the role of the presenter and the buyer. This was instrumental in the stakeholders seeing what the process looks like from sides of the table and embracing the updated sales presentation. After only a few months of using the new presentation, results have made a significant turn for the better.

Finding opportunities to tell you story is challenging when you are a start-up. After finding industry conferences that could be attended at an affordable rate, the next objective was to ensure the opportunities were not wasted. We crafted a plan to connect with members prior to the event, how to make the most of those walking past their booth, and how to gather contact info and help people navigate to their website for more information. Finally, we crafted a specific follow up strategy to provide the start-up the proper channels to showcase their technology firsthand. Opportunities for sales are still being worked, but the potential client list validates the work done by the tech start-up.