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filler@godaddy.com
Throughout my career in the Financial Services industry, I have had the privilege of working as an advisor in the field, in field leadership roles, home office leadership roles, and consultant roles. My unique perspective has been instrumental in so many ways as I leverage my experiences and observations to help drive results at all levels.
Home office initiatives, both large and small, can be very challenging and often times (ok, every time), change is met with resistance. Understanding the field perspective is critical to determining the best approach to communicate and implement home office initiatives. Sometimes an outside perspective in those home office conversations can be the difference.
Office, Region, or National objectives can be very difficult to communicate and accomplish if you can't get everybody on board. Effectively strategizing the right objectives, the right timelines, and the right messaging is the toughest part of the battle. As outside perspective could be the difference in success or setback.
Habits are hard to break, and sometimes what is missing is an outside, unbiased, look at your business, your tools, your staffing structure, and possibly even your overall strategy. Understanding what is working, what isn't, and how much lies in between that can be salvaged can ultimately help your business grow, often times with small adjustments, rather than significant overhauls.
Training, tools, support and accountability are the four pillars of support staff success. Often times, when one pillar is missing or has been neglected, the other pillars are leaned on even more. Whether you're trying to help your existing support staff be more effective, or assessing whether or not to add to it, getting a proper foundation for role and responsibilities is critical.
In my experience, the number one reason financial professionals fail out of the business is not because of their industry knowledge, it's their inability to attract and retain the right clients. Marketing is not as simple as the "experts" want you to believe it is and marketing for each individual business requires someone who can truly understand what the business owner is looking for, and working hand in hand to build a strategy tailored to that particular business.
Client segmentation and service models are two areas that are often left until the end, when the problems in support present themselves. What if I told you that most segmentation models are backwards and most of your "top" clients are in fact not at the top at all? Knowing who is most likely to refer people to you, stick with you, and, if necessary, transition with you, can come down to truly understand your client base differently than what simply shows up on a statement.
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